Introduction of the super premium Absolut Elyx vodka

product launch Client: Absolut.

This new product had to be presented in the best possible light. For this purpose, we organised an event to introduce the new Absolut Elyx vodka. Absolut Elyx is a combination of luxury and hand-distilled quality concentrated in a bottle, decorated with copper elements. Its content may be described as liquid silk, and so we decided to fill this evening up to the brim with luxury, pompousness, and classy fun.


Number of bartenders

11

Number of guests

210

Number of drinks served through an ice statue

347